With a more humble sense of fashion striding into various avenues, it would be an understatement to say how this trend has been widely accepted all over the world given its casualness and congeniality.

Pakistan being home to a majority of Muslim inhabitants has a limited potential for trends of the former. However, except for a niche class, the majority don’t have any thought of the way that you can be chic without relinquishing your uniqueness.

Practicing humility with having to wear an Abaya or securing your head with a scarf, already presented one’s self to the eye of judgment. But with increasing vocal confrontation on social assorted variety and comprehensivity, this fundamental idea began to see the light of day.

This gained substance when the popular New York Times fashion critic. Vanessa Friedman spoke in favor of this blooming trend, which also supported fashionistas of conservative backgrounds to come out and embrace this. In addition, global brands like Zara and Nike also began to investigate in this long-forgotten and misunderstood potential.


Also, top brands like DKNY and Dolce and Gabbana showed keen interest by introducing designs of humble composition.

Anniesa Hasibuan, the famous Indonesian fashioner, turned into the principal creator to exhibit her collection with Hijab’s at New York fashion week (NYFW) in 2016, which was highly appreciated by fashion buyers.

The spending on modest clothes by Muslims in the West and Organization of Islamic Cooperation (OIC) was around $210 billion in 2014 and the market is expected to rise to $327 billion.

With the modest trend gaining worldwide popularity, it has to yet to pave its way to mainstream fashion. To raise awareness and more acknowledgment, the Islamic Fashion and Design Council (IFDC) has been established which aims at providing a more recognized platform to the latter.


Arsalan Iqbal, a Pakistani Fashion designer take on modest fashion was, “Pakistani housewives fight with their identity and follow the trends that are shown on television. They favor the western way of life since they advertise their item firmly to the majority. They are not aware of their own identity because we lack in promoting our own culture. One thing I acknowledge about European designers is that they always try to bring something out of the box on the ramp. Modesty is no longer associated with culture or region, there has been a movement in the perception of modest fashion as these sweeping trends are taking over the world,” Arsalan said.

Deepak Parwani said, “Modest fashion is steadily changing and gaining momentum in Pakistan. It is a great concept which has captivated a large audience all over the world. Modesty is beautiful, sophisticated and now is being given much greater appreciation in western and eastern society,” he said.

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